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Paul Saffo - The Creator Economy
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"The most successful companies will be the ones that harness creator instincts, and the biggest winners will be the companies who harness the smallest creative acts.
"More people watch YouTube than post videos because creating a video is work. More people read blogs than write them because long-form writing is a hassle.
"Meanwhile, the telegraphic sentences of tweets, texting, and Facebook updates are becoming ubiquitous acts of creator haiku. And everyone can scribble a few words to compose a Google search, which is why Google dwarfs other creator companies.
"There will eventually be a company that dwarfs Google. I don’t know its name, but I know how it will grow - click by click."
"More people watch YouTube than post videos because creating a video is work. More people read blogs than write them because long-form writing is a hassle.
"Meanwhile, the telegraphic sentences of tweets, texting, and Facebook updates are becoming ubiquitous acts of creator haiku. And everyone can scribble a few words to compose a Google search, which is why Google dwarfs other creator companies.
"There will eventually be a company that dwarfs Google. I don’t know its name, but I know how it will grow - click by click."
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