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Peel Off Bugs Advertising
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This campaign for an insecticide product in Turkey uses stickers of insects which people pull off to reveal text on the back. The text says something along the lines of "Getting rid of insects is just this easy".
Whilst I have my doubts as to the success of this thinking - I personally wouldn't be inclined to peel off stickers of insects in public places - I think a greater idea would be that each sticker is actually treated with some kind of light weight pesticide product so that they can actually do a part of the job whilst spreading brand awareness. Viral awareness might encourage potential customers to seek out the stickers for their own use, before deciding to get the full product for more effect.
Web 2.0 style free trials / free versions and a paid version...
Via
This campaign for an insecticide product in Turkey uses stickers of insects which people pull off to reveal text on the back. The text says something along the lines of "Getting rid of insects is just this easy".
Whilst I have my doubts as to the success of this thinking - I personally wouldn't be inclined to peel off stickers of insects in public places - I think a greater idea would be that each sticker is actually treated with some kind of light weight pesticide product so that they can actually do a part of the job whilst spreading brand awareness. Viral awareness might encourage potential customers to seek out the stickers for their own use, before deciding to get the full product for more effect.
Web 2.0 style free trials / free versions and a paid version...
Via
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