egg*on
Design & concepts for a digital urban space defined by users and curated by artists.
Design & concepts for a digital urban space defined by users and curated by artists.
Client : egg via Soda Creative
Date : October, 2004
Date : October, 2004
egg*on was a conceptual and highly ambitious project, funded by a bank to simply "create" something art-related (for publicity).
To most designers and most definitely to me, this was a dream project.
As the project also involved well-known artists such as the controversial photographer Rankin and his magazine co-creator Jefferson Hack, it was destined for high profile success.
The remit was to develop a digital space with which to drive a public competition for user created art - which would be initiated and curated by guest celebrity artists.
The initial round of concepts I presented was met with enthusiasm.
It involved the creation of a three dimensional world, structured with three levels, each representing a level of hierarchy for the project.
To say I was in my element is an understatement and egg*on afforded me an excellent opportunity to immerse myself within a creatively challenging project working in collaboration with a number of partner companies.
Alas, due to circumstances beyond our control, the project eventually petered out and was never completed.
To this day, egg*on still remains to be one of my most memorable projects, which always gets me thinking about 'what could have been'.
This project is in the following categories :
Art Direction.
Conceptual.
Flash.
Highlights.
Illustration.
Information Architecture.
Visual Design.
Web Development.
Website.
Links :
+ www.egg.com
+ www.soda.co.uk
This is a KIBOOK project.
Art Direction.
Conceptual.
Flash.
Highlights.
Illustration.
Information Architecture.
Visual Design.
Web Development.
Website.
Links :
+ www.egg.com
+ www.soda.co.uk
This is a KIBOOK project.
