Project Details


Visual concept for Channel 4 for a powerful game about the obsession with brands.

Client Channel 4 via Atticmedia
Date November, 2011

Views 1752


Brandization was a pitch to Channel 4 for a powerful single and multiuser game, which "mixes a piss-take on the modern obsession with brands with cutting edge game-play.”

Players act as the marketing director of Brand Inc. whose aim is to do whatever it takes to achieve global domination. Gameplay was designed to mix sim-type interaction with powerful characterisation and effects.

The pitch itself didn’t involve any gameplay screen designs but the flavour of the concept was conveyed with the photo montage image I created above, which referenced French (Romantic) artist Delacroix’s Liberty Leading the People - a painting commemorating the July Revolution of 1830 which toppled King Charles X of France.