Doodul Digital Postcards
A viral campaign website to send short, "witty" phrases.
Client
Eyestorm
Date
May, 2001
Images
Click for closeup
Text
A temporary viral campaign which left an impression long after it finished (thanks to the industrial strength pavement stickers dotted around Hoxton Square!).
A nice idea consisting of simple, striking digital type graphics that people can customise to create their own 8-letter words, by turning segments of each character on and off.
The offline version of this consisted of a t-shirt and a beermat which people could customise with a black marker pen.
I was responsible for the online version, where visitors could create an "ecard" version of the slogan by clicking type segments on and off, without having to use any plug-ins.
These slogans could then be sent to a friend and were exhibited in an online gallery. A downloadable screensaver with preselected slogans was also available.
A nice idea consisting of simple, striking digital type graphics that people can customise to create their own 8-letter words, by turning segments of each character on and off.
The offline version of this consisted of a t-shirt and a beermat which people could customise with a black marker pen.
I was responsible for the online version, where visitors could create an "ecard" version of the slogan by clicking type segments on and off, without having to use any plug-ins.
These slogans could then be sent to a friend and were exhibited in an online gallery. A downloadable screensaver with preselected slogans was also available.