egg*on
Design & concepts for a digital urban space defined by users and curated by artists.
Client
egg via Soda Creative
Date
October, 2004
Views
3440

Text
egg*on was a conceptual and highly ambitious project, funded by a bank to simply "create" something art-related (for publicity). To most designers and most definitely to me, this was a dream project.
As the project also involved well-known artists such as the controversial photographer Rankin and his magazine co-creator Jefferson Hack, it was destined for high profile success.
The remit was to develop a digital space with which to drive a public competition for user created art - which would be initiated and curated by guest celebrity artists. The initial round of concepts I presented was met with enthusiasm.
It involved the creation of a three dimensional world, structured with three levels, each representing a level of hierarchy for the project.
To say I was in my element is an understatement and egg*on afforded me an excellent opportunity to immerse myself within a creatively challenging project working in collaboration with a number of partner companies.
Alas, due to circumstances beyond our control, the project eventually petered out and was never completed.
To this day, egg*on still remains to be one of my most memorable projects, which always gets me thinking about 'what could have been'.
As the project also involved well-known artists such as the controversial photographer Rankin and his magazine co-creator Jefferson Hack, it was destined for high profile success.
The remit was to develop a digital space with which to drive a public competition for user created art - which would be initiated and curated by guest celebrity artists. The initial round of concepts I presented was met with enthusiasm.
It involved the creation of a three dimensional world, structured with three levels, each representing a level of hierarchy for the project.
To say I was in my element is an understatement and egg*on afforded me an excellent opportunity to immerse myself within a creatively challenging project working in collaboration with a number of partner companies.
Alas, due to circumstances beyond our control, the project eventually petered out and was never completed.
To this day, egg*on still remains to be one of my most memorable projects, which always gets me thinking about 'what could have been'.
Categories
Art Direction
Conceptual
Flash
Highlights
Illustration
Information Architecture
Visual Design
Web Development
Website
Links :
+ www.egg.com
+ www.soda.co.uk
This is a KIBOOK project.
Art Direction
Conceptual
Flash
Highlights
Illustration
Information Architecture
Visual Design
Web Development
Website
Links :
+ www.egg.com
+ www.soda.co.uk
This is a KIBOOK project.