Project Details

SAP F1 : Fantasy F1

Visual branding for Kibook's Fantasy Formula 1 Competition software.

Client SAP via The Works London
Date March, 2001


Founded in 1972, SAP is the recognised leader in providing collaborative business solutions for all types of industries and for every major market and is the world's largest inter-enterprise software company.

As a sponsor of Formula 1, SAP chose to communicate this amongst their international employees and partners by implementing our Fantasy Formula 1 package to create a mini community site for their intranet.

The package allowed employees and partners to register as players in order to compete against all other players on an individual basis as well as for offices to compete against other offices around the world.

As a white label application, the Fantasy Formula 1 package was rebranded with SAP's guidelines. The competition was successful enough to run for a second year during the 2002 Formula 1 season.