Project Details

Silicon Pitstop : Fantasy F1

Visual design for Kibook's Fantasy Formula 1 Competition software.

Client Silicon.com
Date March, 2001


Silicon.com is the UK's leading website for IT and Business Decision makers focused on the intersection of business and technology.

Formula 1, as a cutting-edge technological, high profile, top performance sport, was ideal as a way to attract Silicon's readership.

Therefore, they licensed my company's Fantasy Formula 1 software package, that we had developed as a white label application.

We integrated the Silicon brand into our Fantasy Formula 1 competition to create a community site bringing together their international readers.

This allowed players to compete against others for fun and prizes, all within the Silicon brand context. As a result, they were able to acquire new registered readers, added value to existing registrations and generated additional traffic to their website.


Visual Design

Links :

+ www.silicon.com
+ Kibook F1

This is a KIBOOK project.