Silicon Pitstop : Fantasy F1
Visual design for Kibook's Fantasy Formula 1 Competition software.
Client
Silicon.com
Date
March, 2001
Text
Silicon.com is the UK's leading website for IT and Business Decision makers focused on the intersection of business and technology.
Formula 1, as a cutting-edge technological, high profile, top performance sport, was ideal as a way to attract Silicon's readership.
Therefore, they licensed my company's Fantasy Formula 1 software package, that we had developed as a white label application.
We integrated the Silicon brand into our Fantasy Formula 1 competition to create a community site bringing together their international readers.
This allowed players to compete against others for fun and prizes, all within the Silicon brand context. As a result, they were able to acquire new registered readers, added value to existing registrations and generated additional traffic to their website.
Formula 1, as a cutting-edge technological, high profile, top performance sport, was ideal as a way to attract Silicon's readership.
Therefore, they licensed my company's Fantasy Formula 1 software package, that we had developed as a white label application.
We integrated the Silicon brand into our Fantasy Formula 1 competition to create a community site bringing together their international readers.
This allowed players to compete against others for fun and prizes, all within the Silicon brand context. As a result, they were able to acquire new registered readers, added value to existing registrations and generated additional traffic to their website.