The Butcher’s Skin
Print materials for a bittersweet Vietnamese comedy of mistaken identity.
Client
Yellow Earth Theatre
Date
September, 2002
Images
Click for closeup
Text
The Butcher's Skin tells the story of Truong Ba, a gentle gardener accidentally struck off the Book of Life by careless gods.
Realising their mistake, the gods reincarnate his soul into the corpse of Hoi, a violent, alcoholic butcher. Truong Ba's troubles are only just beginning...
As well as the website for Yellow Earth Theatre, I have fond memories for the work on The Butcher's Skin print materials.
It was our first print job for them, and I art directed the photo shoot whereupon we were lucky enough to procure the services of iconic portrait photographer Tony Briggs.
The idea was simple enough - to convey the conflicting characters of the gentle gardener and alcoholic butcher in one person.
We eventually went for a shot of a supposedly aggressive Tom Wu, complete with meat cleaver, but posed in an absurdly camp and sensitive way.
The photos were also developed by cross processing to achieve a high contrast and therefore slightly unreal flavour.
Realising their mistake, the gods reincarnate his soul into the corpse of Hoi, a violent, alcoholic butcher. Truong Ba's troubles are only just beginning...
As well as the website for Yellow Earth Theatre, I have fond memories for the work on The Butcher's Skin print materials.
It was our first print job for them, and I art directed the photo shoot whereupon we were lucky enough to procure the services of iconic portrait photographer Tony Briggs.
The idea was simple enough - to convey the conflicting characters of the gentle gardener and alcoholic butcher in one person.
We eventually went for a shot of a supposedly aggressive Tom Wu, complete with meat cleaver, but posed in an absurdly camp and sensitive way.
The photos were also developed by cross processing to achieve a high contrast and therefore slightly unreal flavour.
Categories
Art Direction
Print
Client Reference :
Kibook was consistently original, creative and professional. Their quality can be seen in the excellent print generated. I would have no hesitation in recommending them for similar work.
- David K.S. Tse, Artistic Director
Links :
+ www.yellowearth.org
+ More on The Butcher's Skin production
This is a KIBOOK project.
Art Direction
Client Reference :
Kibook was consistently original, creative and professional. Their quality can be seen in the excellent print generated. I would have no hesitation in recommending them for similar work.
- David K.S. Tse, Artistic Director
Links :
+ www.yellowearth.org
+ More on The Butcher's Skin production
This is a KIBOOK project.