Project Details

Yellow Earth Postcards

Promotional postcard pack for a London based British East Asian theatre.

Client Yellow Earth Theatre
Date January, 2003

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One of the great things about working with Yellow Earth Theatre is the quality of professional photographs that accompany every production.

Therefore, when they approached us to create an update for their general promotional leaflet, we suggested using a concertina postcard pack format which would show off a range of their eye-catching photography from several productions.

Six postcards were designed with the reverse sides containing information about the company, founder members list, past production details, initiatives and a blank card for sending.

The matte finish over heavy card added longevity and desirability to a typically ephemeral item, although one postcard also functions as a mailing list reply form!